Women Silenced

The video we saw in class today was very disturbing. The Market Researchers demonstrated how they collect information on teenage culture with various methods such as physically going out into the streets and photographing teens that they think are cool or what they called the 20% of cool teens that influence the other 80% of un-cool teens, interviews with individual teens, and focus groups. The focus group included five males that were asked various questions. The males in this group were able to express their opinions. There was not a focus group for the females; instead we went on a bizarre journey into the world of modeling for young girls. This scenario exemplifies how women are being silenced and used solely for the purpose using their bodies to sell products and ideas. I was very offended that the young girls did not have the opportunity to critique their world. In essence, the girls in this video were portrayed as mindless beings. Women are being silenced everyday and the implication of this is evidenced in the hyper-sexualized behavior of young women today. There was nothing scientific to this research, instead it is a twisted way to delve into the minds of teen culture to perpetuate negative behaviors and increase revenue for companies.